Licensing

The Crossed Grain Symbol as it is known, is a registered trademark. It's known the world over as a reassuring sign that foods are gluten-free.

UK and European manufacturers and distributors can licence the symbol for use in the UK and in various other European countries.

Positive reassurance for consumers

For people on a gluten-free diet it represents safe and secure decision-making. In a survey conducted in 2004, 86% of our members agreed that it is a reassurance of gluten-free quality.

It can be particularly useful where there is a need to convey that a product is positively gluten-free. In other words it is the opposite of the allergen labelling regulations where foods that contain gluten must show it on the label. 

How producers and distributors can use the symbol

The symbol can be used under licence from Coeliac UK, on approved foods and drinks. Once the contract is agreed, the symbol can be used on the packaging and new licences will be promoted through Crossed Grain, eXG, the  Food and Drink Directory and the website.

Meeting the criteria for the licence

To be considered, in the UK, products must meet a range of criteria to ensure that they are gluten-free, both in terms of the ingredients and the process. Evidence of gluten-free quality may be required in the form of test results from a recognised laboratory. 

Helping us to improve services to the gluten-free community

An annual licence fee is charged and varies according to the company's turnover in gluten-free foods. The licence fee is a very welcome contribution to the costs of providing support for the gluten-free community, increasing diagnosis and helping to increase awareness of the condition.

To find out more, please contact our commercial team.